If AI Does the Research, What Should I Do? Redefining the Role of Research, Research Teams, and Researchers
In an era where AI takes on more and more of the research process, we discuss concretely how the roles of research, research teams, and researchers must change.
한국어, 영어, 일본어 자막 제공
Heeyoung Hwang
CEO, Opensurvey
The direction research, research teams, and researchers should take in the AI era
As AI takes on more and more of the research process, everyone involved in research stands before the same question: “So what should I do?”
Research must change from a heavy event done once or twice a year into an everyday tool for business decisions. By the time a project that takes months finally ends, the market has already moved on. When you can get the insight you need at the moment you need it, research actually gets used more.
Research teams must change too. They need to move beyond being an internal outsourcing function that takes requests, executes them, and hands over deliverables, and establish themselves as business partners who define the consumer problems the business units must solve, solve them with data, and stay alongside through execution.
Researchers are not disappearing. Their role is changing. AI produces good results on top of well-designed guidance and well-managed data. Researchers must evolve into a role that designs how AI handles insight and manages reusable data assets.
This webinar discusses concretely, from three perspectives, how the role of research must change: what an organization must change to weave research into everyday business, what role structure a research team needs to become a true partner rather than internal outsourcing, and what expertise researchers must protect and what new capabilities they must build in an era where AI takes on the research process. The teams and practitioners who read this change correctly now can keep research trustworthy while gaining greater influence.
Program
Research into the everyday of business: how to get the insight you need at the moment you need it
Research teams as business partners: from internal outsourcing to a role that connects consumers and business units
Researchers as AI research-data architects: redefining researchers’ capabilities and careers in the AI era
Recommended for
Opensurvey and Speakers
About Opensurvey
A research tech company leading Research AX. With advanced technology and research expertise, we are redefining how companies understand consumers.
Heeyoung Hwang
CEO, Opensurvey
Over the past decade she has led the digital transformation of the domestic research market, and is now building a new standard for the AI era—one in which markets and consumers can be understood even without traditional research.
