Synthetic Persona
Synthetic Persona

Talk with your

Talk with your

brand

personas

personas

free from the limits of time, place, and language.

Synthetic personas built from real consumer responses

You wonder about your consumers many times a day,
but there's no way to ask.

1
Meeting consumers and customers takes real time and money.

I want to ask K-beauty users
living in India.

I want to ask churned customers
why cancellations are rising.

2
Analysis is hard, and the experts are always busy.

Where's that data from last time?

How long do we wait for another
round of analysis?

3
The more you look at the data, the more questions you have.

Why do men in their 30s and 40s
buy less?

The health-conscious group loves
spicy flavors?

  • How long do we wait for another round of analysis?

  • Where's that data from last time?

  • I want to ask churned customers why cancellations are rising.

  • I want to ask K-beauty users living in India.

  • The health-conscious group loves spicy flavors?

  • Why do men in their 30s and 40s buy less?

  • How long do we wait for another round of analysis?

  • Where's that data from last time?

  • I want to ask churned customers why cancellations are rising.

  • I want to ask K-beauty users living in India.

  • The health-conscious group loves spicy flavors?

  • Why do men in their 30s and 40s buy less?

You wonder about your consumers many times a day,
but there's no way to ask.

1
Meeting consumers and customers takes real time and money.

I want to ask K-beauty users
living in India.

I want to ask churned customers
why cancellations are rising.

2
Analysis is hard, and the experts are always busy.

Where's that data from last time?

How long do we wait for another
round of analysis?

3
The more you look at the data, the more questions you have.

Why do men in their 30s and 40s
buy less?

The health-conscious group loves
spicy flavors?

  • How long do we wait for another round of analysis?

  • Where's that data from last time?

  • I want to ask churned customers why cancellations are rising.

  • I want to ask K-beauty users living in India.

  • The health-conscious group loves spicy flavors?

  • Why do men in their 30s and 40s buy less?

  • How long do we wait for another round of analysis?

  • Where's that data from last time?

  • I want to ask churned customers why cancellations are rising.

  • I want to ask K-beauty users living in India.

  • The health-conscious group loves spicy flavors?

  • Why do men in their 30s and 40s buy less?

You wonder about your consumers many times a day,but there's no way to ask.

1
Meeting consumers and customers takes real time and money.

I want to ask K-beauty users
living in India.

I want to ask churned customers
why cancellations are rising.

2
Analysis is hard, and the experts are always busy.

Where's that data from last time?

How long do we wait for another
round of analysis?

3
The more you look at the data, the more questions you have.

Why do men in their 30s and 40s
buy less?

The health-conscious group loves
spicy flavors?

  • How long do we wait for another round of analysis?

  • Where's that data from last time?

  • I want to ask churned customers why cancellations are rising.

  • I want to ask K-beauty users living in India.

  • The health-conscious group loves spicy flavors?

  • Why do men in their 30s and 40s buy less?

  • How long do we wait for another round of analysis?

  • Where's that data from last time?

  • I want to ask churned customers why cancellations are rising.

  • I want to ask K-beauty users living in India.

  • The health-conscious group loves spicy flavors?

  • Why do men in their 30s and 40s buy less?

Now, ask the moment you wonder

Now, ask the moment you wonder

Don't analyze, just have a conversation.

Ask anything freely and get insights on the spot.

Elena

Woman

26 years old

Student

I'm Elena, 26, and I live in Williamsburg.
When a convenience store puts out something new, I try it that same week. If it's good, my friends hear about it immediately.

Early Adopter

Word-of-Mouth Spreader

Where do you find new products?

What makes it a repeat buy?

Meet personas that represent your customers.

Create synthetic personas for every segment and talk with them freely.

Turn conversations into shareable reports

When a conversation ends, the persona profile and an AI summary report are organized automatically.

Synthetic Interview Summary

Zero-Sugar Soda: The "No Compromise on Taste" Segment

Zero-Sugar Soda: The "No Compromise on Taste" Segment

Complementing the places existing research couldn't reach

Complementing the places existing research couldn't reach

Global & new markets

When you need to get a quick read on unfamiliar markets and consumers

Post-survey interviews

Segmentation & STP

Global & new markets

When you need to get a quick read on unfamiliar markets and consumers

Post-survey interviews
Segmentation & STP

Credible enough to convince

Credible enough to convince

Built from your own consumer data, answering with evidence.

Built on real survey data, never web crawling. Every answer comes with its evidence and context.

What moves the room isn't numbers. It's people's stories.

Deliver insights in the voice of a persona that represents your brand.

It doesn't get thrown away. It becomes a lasting team asset.

Checking even the smallest questions with your personas becomes a new habit for the team.

Start today. No survey data required

Start today. No survey data required

Survey-based synthetic personas

alk with synthetic personas right after collecting responses in Dataspace.

Trend-report synthetic personas

Talk with synthetic personas built on Opensurvey's own data.

Custom synthetic personas

We build synthetic personas tailored to your company or brand.

What makes the Opensurvey Synthetic Persona different?

Opensurvey Synthetic PersonaWeb data-based synthetic consumerLLMs
Base dataYour first-party data (extendable with internal and secondary sources for custom builds)Web CrawlingWeb Crawling
Evidence behind answersEvidence and reasoning linked to the dataWeb documentNone
Segment reliability thresholdPersonas built only from 30+ respondentsNoneNone
Team assetSaved and shared in a libraryGone when the session endsGone when the session ends
Quantitative validationConnects to follow-up surveysNoneNone
Opensurvey Synthetic PersonaWeb data-based synthetic consumerLLMs
Base dataYour first-party data (extendable with internal and secondary sources for custom builds)Web CrawlingWeb Crawling
Evidence behind answersEvidence and reasoning linked to the dataWeb documentNone
Segment reliability thresholdPersonas built only from 30+ respondentsNoneNone
Team assetSaved and shared in a libraryGone when the session endsGone when the session ends
Quantitative validationConnects to follow-up surveysNoneNone
Opensurvey Synthetic PersonaWeb data-based synthetic consumerLLMs
Base dataYour first-party data (extendable with internal and secondary sources for custom builds)Web CrawlingWeb Crawling
Evidence behind answersEvidence and reasoning linked to the dataWeb documentNone
Segment reliability thresholdPersonas built only from 30+ respondentsNoneNone
Team assetSaved and shared in a libraryGone when the session endsGone when the session ends
Quantitative validationConnects to follow-up surveysNoneNone
Opensurvey Synthetic PersonaWeb data-based synthetic consumerLLMs
Base dataYour first-party data (extendable with internal and secondary sources for custom builds)Web CrawlingWeb Crawling
Evidence behind answersEvidence and reasoning linked to the dataWeb documentNone
Segment reliability thresholdPersonas built only from 30+ respondentsNoneNone
Team assetSaved and shared in a libraryGone when the session endsGone when the session ends
Quantitative validationConnects to follow-up surveysNoneNone
FAQs
What are the persona's answers based on?
Personas are built from real response data, combining statistically significant variables for each segment. Answers are generated from the original response distribution and the segment's characteristics.
How can I check the reliability of an answer?
Every answer transparently shows which data it was inferred from, and you can open the underlying dataset directly whenever needed.
What if I ask something that isn't in the data?
The persona reasons from its profile information, and such answers are labeled as inference so you can distinguish them from evidence-based answers.
How is this different from asking a general-purpose LLM?
LLMs answer in generalities based on web information; synthetic personas answer from real response data and show their sources.
Can findings be validated quantitatively?
Synthetic personas are an exploratory tool, like qualitative interviews. Hypotheses from your conversations can be validated through real consumer surveys.
Can B2B teams without survey data use it?
Yes. We can build custom synthetic personas by combining secondary sources with your internal data. A separate inquiry is required.
How is uploaded data stored and managed?
Uploaded survey and internal data is isolated per account and never used for any purpose other than persona creation. Conversations are never used for AI training, either.
Can I share the personas with my team?
Save them to the library to share with your team, and everyone can have their own conversations. More conversation formats are on the way.
What are the persona's answers based on?
Personas are built from real response data, combining statistically significant variables for each segment. Answers are generated from the original response distribution and the segment's characteristics.
How can I check the reliability of an answer?
Every answer transparently shows which data it was inferred from, and you can open the underlying dataset directly whenever needed.
What if I ask something that isn't in the data?
The persona reasons from its profile information, and such answers are labeled as inference so you can distinguish them from evidence-based answers.
How is this different from asking a general-purpose LLM?
LLMs answer in generalities based on web information; synthetic personas answer from real response data and show their sources.
Can findings be validated quantitatively?
Synthetic personas are an exploratory tool, like qualitative interviews. Hypotheses from your conversations can be validated through real consumer surveys.
Can B2B teams without survey data use it?
Yes. We can build custom synthetic personas by combining secondary sources with your internal data. A separate inquiry is required.
How is uploaded data stored and managed?
Uploaded survey and internal data is isolated per account and never used for any purpose other than persona creation. Conversations are never used for AI training, either.
Can I share the personas with my team?
Save them to the library to share with your team, and everyone can have their own conversations. More conversation formats are on the way.

Talk to your brand's synthetic personas
anytime, anywhere, in any language.

Talk to your brand's synthetic personas
anytime, anywhere, in any language.

OpenSurvey Inc. | CEO Hwang Hee-young | 13, 12-15th floor, Gangnam-daero 84-gil, Gangnam-gu, Seoul | 02-2070-2110Business Registration Number: 106-86-77081 | E-commerce Sales Business Report Number: 2022-Seoul Gangnam-04044

Certification Number: ISMS-P-KISA-2023-027
Certification Scope: Research Platform Service
Validity Period: 2023.7.5 ~ 2026.7.4

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