Will Research Disappear? How AI Is Changing the Work and Role of Research
We map out the changes Research AX will bring, and share a concrete framework for how researchers and PwDR can each turn this shift into a condition for survival.
한국어, 영어, 일본어 자막 제공
Heeyoung Hwang
CEO, Opensurvey
What Gets Replaced Is the Process, Not the Job: The Conditions for Research to Survive
Research is not going away. But the process of gaining insight, and the roles involved, are already changing.
Rather than replacing research itself, AI first automates the repetitive work within it. As the tasks people used to fill in—designing studies and writing questions, checking logic and quotas, drafting reports—are rapidly taken over, the boundaries between research teams and PwDR (marketers, PMs, strategists, designers, and others) are being redrawn as well.
This is not a matter of adding one more tool. It is Research AX: a shift in how work is done and how roles are structured, built on AI. Work is not disappearing; the process is being reorganized. Teams that read this change correctly can keep research trustworthy while gaining greater influence.
This webinar starts from the question, “Will AI make research disappear?” What to automate and streamline, how to accumulate the research expertise once passed down through apprenticeship as an asset, and where the opportunities lie to expand research’s influence through AI. We map out the changes Research AX will bring, and share a concrete framework for how researchers and PwDR can each turn this shift into a condition for survival.
Program
Will research disappear?
The changes Research AX will bring: scope of application and expected impact
AX across various industries and roles, and how research vertical AX differs
How to turn change into opportunity in the AI era—from both the company’s and the practitioner’s perspective
Recommended for
Opensurvey and Speakers
About Opensurvey
A research tech company leading Research AX. With advanced technology and research expertise, we are redefining how companies understand consumers.
Heeyoung Hwang
CEO, Opensurvey
Over the past decade she has led the digital transformation of the domestic research market, and is now building a new standard for the AI era—one in which markets and consumers can be understood even without traditional research.
