The Evolution of Data Collection: AI Synthetic Panels. Can We Understand Consumers Without Asking Them?

Synthetic panels: understand them properly to get the value you expect
The conditions and possibilities, as Opensurvey sees them

Interest in synthetic panels is running hot. Yet what the market calls a “synthetic panel” points to different things. Because everyone’s definition differs, so do their expectations—and their disappointments.

How fast and cheap it is, when to use it, how far to trust it—these are the questions everyone asks, whether they are new to synthetic panels or have already tried them or are considering adopting them. But to answer them, we first need to be clear about what a synthetic panel is and how it is built.

Opensurvey is building synthetic panels ourselves. We are still experimenting, and every day is a lesson. We do not yet believe synthetic panels can replace all research that asks consumers directly. But we do believe they can fill the places research has not been able to reach. Why we start from specific domains, what we have run into, and how synthetic panels can change research—we share Opensurvey’s perspective in this webinar.

Program

1. The synthetic panel everyone knows but no one really knows—starting over from the definition

2. AI synthetic panels—how cheap? when to use? how much to trust?

3. How is the synthetic panel Opensurvey built different? The journey and lessons so far

4. Synthetic panels: how they will change the future of research