Product Experience (PX)
Demography question
This is a collection of questions for gathering respondent characteristic information that can be used for statistical analysis. By comparing concept evaluation responses, you can find segments with high purchase intention and refine the concept or identify segments that are dissatisfied with the service experience to determine areas needing improvement.
• It can be used in most research processes.
• Respondent's age, marital status, and children's ages for life stage classification
• Household type and household income information for household characteristics classification
• Respondent's occupation information
• If the questions do not vary according to respondent characteristics, it is recommended to add them to the latter part of the survey.
• Numeric information, such as household income, often leads respondents to think of different units or enter incorrect values when asked in open-ended form. It is recommended to ask in a categorical format, as suggested in the solution.
This is a solution that analyzes the needs and responses of each segment based on respondent characteristics.
How old are you?
Please select the option that corresponds to your current marital status.
