Product Experience (PX)
Product package testing
For products with low involvement and intense shelf competition, packaging has a significant impact on purchasing decisions. Even if the product is excellent, it can be difficult to attract consumer choice if the packaging fails to catch their eye. Assess the packaging's visibility, informational value, and uniqueness. You can enhance desire for purchase by improving based on testing.
• Products for which purchasing decisions are made quickly (e.g., food and beverages, household goods, hygiene products, etc.)
• When a new line is launched within the product
• Package Favorability and Purchase Intention
• Package Attention, Information Delivery Level, Differentiation Level
• Improvement Feedback
• Please prepare a high-quality image that clearly shows the contents of the package.
This is a solution that increases purchase conversion by evaluating package attention and information delivery.
The image below is the package of A product. How do you feel about the overall package that you see?
You responded regarding the package I showed you, but please specify the reason.
