Customer Experience (CX)
First purchase experience in e-commerce
By looking at the reasons for the first purchase and the satisfaction levels for each product purchased, we can design a program to encourage first-time purchases. We can improve the points of dissatisfaction in the first purchase experience to lead to repeat purchases.
• Before executing a large-scale marketing campaign to attract new customers
• When planning a first purchase promotion targeting non-purchasing members
• First purchase trigger
• Satisfaction with the first purchase, intention to recommend, intention to repurchase
• Desired improvements"
• You can set it up to automatically send a survey right after the first purchase when used with CDP or integrated with an internal system.
This is a solution that analyzes the factors behind the first purchase and satisfaction to encourage first-time purchases and promote repeat buying.
What product category did you purchase from the brand? If you bought multiple products, please select all.
Did you know about the first purchase benefits offered by A brand before buying?
