Naming evaluation
Naming plays an important role in helping consumers understand new products/services/features and develop interest and purchase intention. Make sure the naming candidates clearly reflect the brand image or functional benefits, and improve them as needed. You can also identify the risk of unintentionally conveying negative meanings in advance.
• When trying to understand how consumers in the relevant culture perceive naming candidates before entering overseas markets
• When considering renaming existing products/services
• In the later stages of developing new products/services
• The image of products/services/functions that consumers associate with the candidate naming
• Consumer acceptance of the candidate naming
• Different cultures may perceive the same naming entirely differently. If you are considering selling products/services in multiple countries, it is advisable to conduct naming tests in your major target markets to confirm whether it is acceptable to apply the same naming across different countries.
This is a solution that verifies naming preferences to assess brand image suitability.
How do you feel about the naming overall?
Please choose how much you agree with the following statement. The naming is easy to remember.
