Product Experience (PX)

Perimography item

This is a collection of questions for gathering company characteristic information that can be used for statistical analysis in B2B research. Utilize it to classify companies into several segments and analyze their characteristics and needs in order to define the target segment for your products/services or decide on offerings that meet those needs.

Using the solution

suitable situation

• When trying to identify the characteristics of potential customers for B2B products/services and SaaS

result

• Industry to which the company belongs

• Information on the number of employees and revenue size that can gauge the company's scale

Consider the situation

• Unlike demographic questions, it can be placed anywhere in the front or back part of the survey.

• When collecting information on the number of employees and sales scale, using the criteria proposed by the solution makes it easier to calculate the potential market size compared to secondary data from sources like the National Statistical Office.

This is a solution that helps define targets and design offerings based on segment analysis of B2B company characteristics.