Evaluation of the experience of exploring the official electronics store
The official mall is an important channel for potential customers to access the most accurate information about products and experience the brand. By understanding the information search behavior and satisfaction with the experience in the official mall, we can incorporate feedback to improve the navigation experience of the official mall.
• Ongoing Diagnosis
• Before and After Official Mall Renovation
• The role of exploring the official mall in the purchase journey
• Satisfaction with the exploration experience
• Opportunities for improvement
• You can collect evaluations through banners, pop-ups, or chat consultation menus on the official mall.
• It can also be used as mission-based research to have pre-recruited respondents explore and evaluate your company and e-commerce, or the official mall of competitors.
This is a solution that analyzes the brand's official mall navigation experience to improve the quality of information retrieval.
Before visiting the brand's official mall, through what channels have you found information about the product? Please select all that apply.
What information were you looking for on the official brand site? Please select all the information you have browsed.
