Detailed evaluation of the concept (evaluation of 2 concepts)
This is a solution that presents new product/new service concepts to consumers and evaluates their responses from multiple angles. It identifies the strengths and weaknesses of the concept, supporting the final decision-making necessary for actual product development and launch. It is suitable in situations where in-depth analysis is required for two concepts that need to be evaluated.
• When you want to explore the market entry possibilities by checking consumer acceptance of a new concept
• When you want to compare two concepts
• When you want to assess the price acceptance and appropriate price range of a concept
• Overall favorability and purchase intention by concept
• Evaluation by concept for understanding, trust, product image, and other detailed attributes
• Appropriate price range and price sensitivity analysis (PSM) by concept
• Comparison between concepts
• The completeness of the concept significantly affects the evaluation, so it is important to create clear and high-quality concept materials before conducting the survey.
• This solution is designed to evaluate two concepts. If you want to evaluate just one concept, please use the concept detailed evaluation (evaluation of 1 concept) solution.
This is a solution that compares two product/service concepts, analyzes their strengths and weaknesses, and supports decision-making for their launch.
How often do you usually purchase A category?
What are the most commonly purchased brands in the category? Please select up to 3 in the order you purchase them most frequently.
