Product Experience (PX)
Prioritizing the expansion of beauty product lines
If you are considering expanding your product line, try this solution. It helps you prioritize the expansion of product lines by visualizing current usage rates and future usage intention data in a 2X2 matrix scatter chart.
• In industries with many detailed categories such as electronics, beauty, and food & beverage
• When you want to determine the expansion priorities by category based on data
• Current usage rate • Scatter Chart composed of responses to future usage intention
The quadrants can be interpreted as follows:
•Both current usage and future usage intentions are high: Key growth product lines
•Current usage is high but future usage intentions are low: Improve existing products, develop alternative products
•Current usage is low but future usage intentions are high: Explore growth opportunities by launching various new products
•Both current usage and future usage intentions are low: Currently low priority but need to observe niche opportunities
This is a solution that evaluates the potential for product line expansion to derive expansion priorities.
Please select all the basic skincare products that you are willing to try in the future.
Please select all the skincare products you want to invest more in and use more often.
