Brand Experience (BX)
Brand Funnel Analysis (Durable Goods)
Analyze the brand funnel to diagnose the current position of our brand in the market and identify which stages need to be prioritized for improvement. The stages of the funnel are defined differently depending on the characteristics of the category, and this solution provides optimized analysis for durable goods brands with a long usage period. (Examples: automobiles, home appliances, furniture, etc.)
• When you want to diagnose what stage the brand is at by comprehensively considering the brand experience from recognition to usage
• When you want to identify the stage that is a bottleneck for our brand's growth and find improvement measures
• Our brand's and competitors' brand awareness through to usage, step-by-step funnel (stage-specific metrics, conversion rates between stages)
• Reasons for drop-off at each stage of the funnel for our brand users
• It is recommended to collect responses from at least 400 people.
This is a solution that analyzes durable goods brand funnels to identify improvement opportunities.
Please select only one sentence that is closest to your experience with the following brand.
What is the reason you have heard of the brand but haven't considered making a purchase? Please feel free to share.
