Customer Experience (CX)
Customer Effort Score (CES)
CES is a metric that measures the effort users expend to use products and services or to resolve issues during that process. The more frequently used a product or service is, the more important it is to manage CES in order to maintain customer loyalty.
• Products with difficulty
• Services with complicated processes
• Customer Effort Score
• By measuring together with NPS and CSAT, we can take a more comprehensive look at customer evaluations of products and services.
It is a solution that measures CES to assess service usage effort and enhance convenience.
What is the reason for your response above?
