Brand Experience (BX)
Post-advertising effect survey (for consumables with a purchase cycle of less than 3 months)
To check the effectiveness of advertising, you need to compare brand metrics before and after the execution of the ad campaign. Utilize a pre-advertising effectiveness research solution to diagnose the brand's situation before executing the ad campaign. This solution is suitable for consumer goods brands with a purchase cycle of less than three months. (Examples: household goods, kitchenware, cosmetics, etc.)
• Before executing a large-scale advertising campaign
• Brand recall (first recall/non-assisted recall) and awareness, purchase rate
• Brand image
• Ad contact rate
• The effectiveness of advertising can be accurately assessed by comparing brand metrics before and after the advertisement.
• Use a post-advertising effect survey solution to measure brand performance after the execution of the advertising campaign.
This is a solution that diagnoses advertising effectiveness by comparing brand metrics before and after the ad deployment.
What brand first comes to mind when you think of a category? Please list up to 3 in order.
Please select all the brands you have heard of at least once among the category brands.
