Product Experience (PX)
Beverage container testing
Food and beverage containers play an important role in conveying the functional benefits and innovation of products. Evaluate the usability, storage, and capacity of the container with consumers, and check the development direction for improvements.
• There is not much difference in product quality among brands in the food and beverage category (e.g., tofu)
• When trying to give products newness through packaging innovation
• Evaluation of usability, storage, capacity adequacy, and level of differentiation by attribute
• Purchase intention
• Improvement feedback
• Please prepare a high-quality image that clearly shows the shape and usage of the container.
This is a solution that evaluates the usability and innovation of food and beverage containers and suggests directions for improvement.
You responded regarding the package I showed you, but please specify the reason.
Please select how much you agree with the following statement. Courage matches well with the characteristics of product A.
