Concept screening evaluation
Concept screening is a solution that presents multiple new product/new service concepts to consumers and allows for the rapid identification of a few concepts with the highest potential. Through concept screening research, concepts with low marketability can be filtered out early, allowing resources to be concentrated only on those concepts that are worth a final evaluation.
• When you want to select a few ideas with the highest marketability among multiple initial concept ideas
• When you need to compare which concepts are most attractive to consumers and prioritize them
• Satisfaction, purchase intention, and preference by concept
• Comparative evaluation between concepts
• It is designed to screen up to 3 concepts.
• Since this is for initial screening purposes, it is important that the core ideas are clearly communicated even if the completion level of each concept is not high.
This is a solution that helps quickly select concepts with high market potential among various product and service concepts, allowing resources to be focused.
How often do you usually purchase category A?
What are the most commonly purchased brands in the category? Please select up to 3 in the order you purchase them most frequently.
