Concept Detailed Evaluation (Evaluation of 1 Concept)
This is a solution that presents new product/new service concepts to consumers and evaluates consumer reactions from multiple perspectives. It identifies the strengths and weaknesses of the concept to support final decision-making necessary for actual product development and launch. It is suitable when in-depth analysis of a single concept is required.
• When you want to assess consumer acceptance of a new concept to explore the possibility of market entry
• When you want to determine the price acceptance of the concept and the appropriate price range
• Overall favorability and purchase intention regarding the concept
• Evaluation of understanding, trust, product image, and other detailed attributes regarding the concept
• Analysis of appropriate price range and price sensitivity (PSM)
• Since the completeness of the concept has a significant impact on the evaluation, it is important to produce the concept materials clearly and to a high standard before conducting the survey.
• This solution can evaluate only one concept. If you wish to evaluate two concepts, please use the detailed evaluation solution (evaluation of two concepts).
A solution that supports the decision-making for development and launch by conducting an in-depth evaluation of consumer reactions to new product and service concepts, suitable for single concept validation.
How often do you usually purchase A category?
What are the most commonly purchased brands in the category? Please select up to 3 in the order you purchase them most frequently.
