Product Experience (PX)
Concept detailed evaluation
Resources and capital are limited, so it is not possible to develop all the planned products, services, and features. Confirm consumer acceptance at the concept stage to determine whether to proceed with prototype development, and refine the concept based on consumer feedback.
• When you want to check consumer acceptance at the final stage of concept development
• Consumer preference and purchase intention regarding the concept
• Strengths and weaknesses of the concept
• Characteristics of segments that are likely to purchase when the concept is actually launched
• The completeness of the concept has a significant impact on purchase intention. It is recommended to include images that clearly show the product's and service's unique features when composing the concept board. Please refer to the examples inserted in the solution.
• The target segment set as a hypothesis may differ from the segment that actually shows purchase intention. Set the respondent range as broadly as possible to capture opportunities.
This is a solution for verifying the acceptance of product and service concepts to determine whether to develop them.
You responded to the concept I showed you, but please explain the reason in detail.
What part of the concept we showed you do you like the most?
