Customer Experience (CX)

Evaluation of app service usage experience

Through an assessment of the overall app service usage experience and usability, as well as improvement feedback, we can build foundational data for managing user experience.

suitable situation

suitable situation

suitable situation

• Regular Check-up

result

result

result

• Overall satisfaction with the app usage experience and usability

• Intent to recommend

• Feedback for improvement

Consider the situation

Consider the situation

Consider the situation

• Measure customer effort scores (CES) by distinguishing between new subscribers and ongoing users.

• Periodically track metrics to accumulate foundational data for user experience management.

This is a solution that diagnoses the app service usage experience and provides grounds for improving user experience.

How often do you use A brand?

How often do you use A brand?

How satisfied were you overall with the brand experience?

Please indicate how much you agree with the following statement. The brand's app features are easy to use.

Certification Number: ISMS-P-KISA-2023-027
Certification Scope: Research Platform Service
Validity Period: 2023.7.5 ~ 2026.7.4

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