Brand Experience (BX)
Brand Image Diagnosis (Consumer Goods)
It is an optimized solution for diagnosing the image of fast-moving consumer goods brands with short purchase cycles. The discrepancy between the image that consumers generally expect from brands in our category and the actual image our brand has can be a constraint on brand growth. Diagnose and improve our brand's image or identify the image attributes that need to be newly secured.
• When you want to know the image attributes you need to secure for growth in this category
• When you want to know our brand's areas for improvement in terms of images
• Our brand, a step-by-step funnel from brand awareness to usage compared to competitors
• A matrix of expectation levels created in response to the desired brand image by consumers and the image our brand has already secured.
The quadrants of the matrix are interpreted as follows.
• Both the expected level and the holding level are high: Images that should be crucially utilized in brand activities
• The expected level is high, but the holding level is low: Images that need to be prioritized for improvement
• The expected level is low, but the holding level is high: Images that can be appealed to as differentiators
• Both the expected level and the holding level are low: Images that currently have a low priority and require observation
It is a diagnostic solution for the brand image of fast-moving consumer goods with a short purchase cycle.
Please select only one sentence that is closest to your experience with the following brand.
Please select in order of preference the image of the brand category.
