Brand Experience (BX)
Brand funnel analysis (consumer goods with a consumption cycle of less than 1 month)
Analyze the brand funnel to diagnose our brand's position in the market and identify which stage needs improvement first. The funnel stages are defined differently depending on the category characteristics, and this solution provides optimized analysis for consumer goods brands with a purchase cycle of less than one month. (Examples: beverages, alcohol, food, etc.)
• When you want to diagnose what stage the brand is at by comprehensively considering the brand experience from recognition to usage
• When you want to identify the stage that is a bottleneck for our brand's growth and find improvement measures
• Our brand's and competitors' brand awareness through to usage, step-by-step funnel (stage-specific metrics, conversion rates between stages)
• Reasons for drop-off at each stage of the funnel for our brand users
• It is recommended to collect responses from at least 400 people.
This is a solution that analyzes the funnel of short purchase cycle consumer goods brands to derive priority tasks.
Please select only one sentence that is closest to your experience with the following brand.
You may have heard of the brand, but what is the reason you haven't actually made a purchase? Please feel free to share your thoughts.
