Brand Experience (BX)
Brand funnel analysis (Consumer goods with a consumption cycle of more than 1 month)
Analyze the brand funnel to diagnose our brand's current position in the market and identify which stage should be prioritized for improvement. The funnel stages are defined differently based on category characteristics, and this solution provides optimized analysis for consumer goods brands with a purchasing cycle of more than one month. (Examples: household goods, kitchen supplies, cosmetics, etc.)
• When you want to diagnose what stage the brand is at by comprehensively considering the brand experience from recognition to usage
• When you want to identify the stage that is a bottleneck for our brand's growth and find improvement measures
• Our brand's and competitors' brand awareness through to usage, step-by-step funnel (stage-specific metrics, conversion rates between stages)
• Reasons for drop-off at each stage of the funnel for our brand users
• It is recommended to collect responses from at least 400 people.
This is a solution for analyzing the purchase cycle of long-lasting consumer goods brands to identify improvement points.
Please select only one sentence that is closest to your experience with the following brand.
What is the reason you have heard of the brand but haven't considered making a purchase? Please feel free to share.
