Brand Experience (BX)
Post-advertising effect survey (for consumables with a purchase cycle of less than 3 months)
To check the effectiveness of advertising, you need to compare brand metrics before and after the execution of the ad campaign. Utilize a pre-advertising effectiveness research solution to diagnose the brand's situation before executing the ad campaign. This solution is suitable for consumer goods brands with a purchase cycle of less than three months. (Examples: household goods, kitchenware, cosmetics, etc.)
โข Before executing a large-scale advertising campaign
โข Brand recall (first recall/non-assisted recall) and awareness, purchase rate
โข Brand image
โข Ad contact rate
โข The effectiveness of advertising can be accurately assessed by comparing brand metrics before and after the advertisement.
โข Use a post-advertising effect survey solution to measure brand performance after the execution of the advertising campaign.
This is a solution that diagnoses advertising effectiveness by comparing brand metrics before and after the ad deployment.
What brand first comes to mind when you think of a category? Please list up to 3 in order.
Please select all the brands you have heard of at least once among the category brands.
