Brand Experience (BX)
Brand Funnel Analysis (E-commerce)
Analyze the brand funnel to diagnose the current position of our brand in the market and identify which stage should be prioritized for improvement. The funnel stages are defined differently based on category characteristics, and this solution offers optimized analysis for e-commerce brands. (Example: online grocery stores, clothing stores, etc.)
• When you want to diagnose what stage the brand is at by comprehensively considering the brand experience from recognition to usage
• When you want to identify the stage that is a bottleneck for our brand's growth and find improvement measures
• Our brand's and competitors' brand awareness through to usage, step-by-step funnel (stage-specific metrics, conversion rates between stages)
• Reasons for drop-off at each stage of the funnel for our brand users
• It is recommended to collect responses from at least 400 people.
This is a solution that analyzes the e-commerce brand funnel to derive improvement points.
Please select only one sentence that is closest to your experience with the following brand.
You've heard of the brand, but what are your reasons for not actually considering a purchase (like adding to your favorites or cart)? Please share your thoughts freely.
