Customer Experience (CX)
Evaluation of bank app experience
As competition in the banking app market intensifies, managing the experience of customers using the app has become more important than ever. You can measure customer experience based on key metrics suggested by the solution and prioritize improvement opportunities.
• It is recommended to regularly assess users' experience levels.
• Overall satisfaction, intent to continue trading
• Evaluation by key experience drivers such as information reliability and usability
• Regularly measuring indicators allows you to verify the improvement effects of key actions.
This is a solution that diagnoses the customer experience of banking apps as a key indicator and derives improvement priorities.
Please select all the apps that you have accessed within the last week.
Among the financial apps installed, which app do you use most often for transfers/remittances? Please select up to 3 apps in the order of most frequently used.
