How AI Synthetic Consumers Transform the New-Product Development Process

Review more concepts with AI synthetic consumers and predict which ones are most likely to succeed.

Coming up with new-product ideas is hard, and deciding which ones to keep is harder still. Even when you evaluate them with internal staff, it differs from real consumer reactions, and you worry your thinking is trapped inside the brand. Yet asking consumers every time is more than time and budget will allow.

Opensurvey redesigns the early stages of new-product development with AI. Enter a category or menu and AI pours out new-product candidates, then has synthetic panels evaluate and rank them. You can ask directly why a concept appeals, and promising concepts are automatically turned into concept boards so you can start research right away.

Synthetic consumers do not replace real consumers. Instead, they help you generate ideas more broadly, review more concepts, and predict the ones most likely to succeed before sending them to real consumers.

In this webinar we first walk through the new-product development process. Then we introduce, through Opensurvey’s Concept Studio, how AI and synthetic consumers transform its front end.

Program

1. The fundamentals of the new-product development process (Heeyoung Hwang, CEO)

2. Concept Studio with synthetic consumers (Heewon Park, Product Director)

3. Q&A