Customer Experience (CX)

Measuring customer experience metrics for financial apps

This is the solution used in the 'Financial App User Experience Report' designed by the CEO of Opensurvey. It allows you to measure customer experience and prioritize improvement opportunities based on key metrics suggested by the solution.

suitable situation

suitable situation

suitable situation

• Regular diagnostics

• When you want to understand the level of customer experience compared to competitors

result

result

result

• Financial app usage behavior

• Overall satisfaction, intention for continued transactions, intention to expand usage of products

• Evaluation by key experience drivers such as information credibility, usability, etc.

Consider the situation

Consider the situation

Consider the situation

• You can compare the experience levels of key finance apps contained in the Opensurvey 'Financial App User Experience Report'.

• By measuring indicators regularly, you can validate the improvement effects based on key actions.

This is a solution that analyzes the user experience of financial apps and suggests improvement priorities.

How often do you usually trade stocks using A brand?

How often do you usually trade stocks using A brand?

How many domestic stock items do you hold/invest in at A brand?

Then, how much is the total investment amount for the domestic stocks you hold/invest in using A brand?

Certification Number: ISMS-P-KISA-2023-027
Certification Scope: Research Platform Service
Validity Period: 2023.7.5 ~ 2026.7.4

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