Product Experience (PX)
Prioritization of the expansion of the home appliance product line
If you are considering expanding your product line, try this solution. It helps you prioritize the expansion of product lines by visualizing current usage rates and future usage intention data in a 2X2 matrix scatter chart.
• In industries with many detailed categories such as electronics, beauty, and food & beverage
• When you want to determine the expansion priorities by category based on data
• Current usage rate • Scatter Chart composed of responses to future usage intention
The quadrants can be interpreted as follows:
•Both current usage and future usage intentions are high: Key growth product lines
•Current usage is high but future usage intentions are low: Improve existing products, develop alternative products
•Current usage is low but future usage intentions are high: Explore growth opportunities by launching various new products
•Both current usage and future usage intentions are low: Currently low priority but need to observe niche opportunities
It is a solution that visualizes the potential for product line expansion using a scatter plot to derive strategic priorities.
Please select all the appliances you have purchased in the last three years.
Please select all the home appliances that you would like to purchase or replace within the next year.
