엔터테이너 이미지의 유튜브와 사교적 인플루언서 이미지의 인스타그램 등 플랫폼별 브랜드 정체성을 규명하고 마케팅 시사점을 제공합니다.
#유튜브창의성
유튜브는 재미(57.1%)와 창의성(40.9%)을 갖춘 엔터테이너로 인식됨.
#인스타그램트렌디
인스타그램 이용자 60.6%가 트렌디함을 핵심 브랜드 정체성으로 꼽음.
#사교적플랫폼
인스타그램은 44.9%가 사교적이라고 평가하며 인플루언서 중심성을 보임.
#플랫폼페르소나
유튜브는 중성적, 인스타그램은 20대 여성의 브랜드 이미지가 강력함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
