20대와 30대를 중심으로 유튜브 리뷰 콘텐츠가 강력한 구매 결정 도구로 자리 잡았습니다. 연령별로 상이한 정보 습득 경로를 분석하여 초보 쇼핑객의 진입 장벽을 낮추는 타겟 마케팅 솔루션을 제안합니다.
#유튜브영향력
20대 44.1%, 30대 41.3%가 유튜브를 통해 구매 의사 결정
#연령별차별화
40대 이상은 앱 푸시 및 메시지를 통한 할인 정보 소통이 효과적
#리뷰콘텐츠강화
동영상 리뷰 등 신뢰도 높은 사용자 후기 확보가 핵심 과제로 부상
#정보경로다변화
가격 비교와 동영상 플랫폼을 넘나드는 스마트한 정보 탐색 양상
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
