텍스트 중심에서 동영상 중심으로 변화하는 정보 탐색 트렌드를 조명하고, 멀티모달(Multi-modal) 시대에 대응하는 효과적인 콘텐츠 마케팅 전략을 다룹니다.
#일본세대별격차
1030 세대의 구글·유튜브 선호와 4050의 야후 선호가 명확히 갈림.
#플랫폼고착현상
연령대가 높을수록 로컬 포털인 야후에 대한 충성도가 높게 나타남.
#젊은층디지털화
미래 핵심 세대인 1030에서 글로벌 플랫폼 중심의 검색 행태가 보편적임.
#세대별채널분리
연령별로 이용하는 플랫폼이 달라 타겟별 채널 세분화가 필요한 상황임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
