카카오톡 등 개인용 툴의 업무 사용에 따른 보안 우려를 해소하고, 공식적인 B2B 솔루션으로의 안정적인 전환을 이끌어내는 전략을 수립합니다.
#개인용툴침투
카톡(47.9%) 등 비전문 툴의 확산으로 기업 보안 관리의 복잡성이 증가함.
#데이터유출우려
사용 경험 77.5%의 챗GPT 활용 시 사내 정보 보안을 위한 시스템 마련 시급함.
#관리기능니즈
익숙한 사용자 경험은 유지하되 기업용 보안과 통제 기능을 더한 모델 유효함.
#B2B솔루션과제
B2C의 편의성(28% 네이버메일)을 수용하면서 보안성을 갖춘 솔루션 개발 필요함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
