평일과 차별화되는 주말 식사 패턴인 '브런치'의 부상과 이를 둘러싼 새로운 비즈니스 기회를 탐색합니다.
#주말브런치수요
이용자의 36.5%가 주말 브런치를 선택하며 새로운 식사 상황으로 안착했음.
#시간대별패턴차
주중의 빠른 식사 해결과 달리 주말은 36.5%가 여유로운 식사를 지향함.
#신규시장기회
브런치용 밀키트와 고급 커피 등 1인 가구의 주말 니즈를 겨냥한 상품 유망함.
#오케이션마케팅
평일 간편식(70.0%)과 대조되는 주말만의 특별한 메뉴 기획이 경쟁 우위 확보.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
