남성 전용' 라벨을 거부하는 20대 소비자의 심리를 파악하고, 성분과 효능 중심의 커뮤니케이션 전략을 제안합니다.
#탈남성전용경향
20대 27.7%가 전용 제품을 기피하며 성별 경계가 허무는 소비를 지향함.
#30대혼용소비
30대 51.6%가 성별 무관 제품을 병행 사용하며 합리적 선택을 내리고 있음.
#성분효능중심
브랜드 이미지보다 성분과 성능 등 제품 본질에 집중하는 구매 행태가 관찰됨.
#뉴트럴커뮤니
성별을 강조하지 않는 중성적 메시지가 젊은 남성층 공략의 핵심 열쇠임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
