남성 색조 제품에 대한 심리적 장벽을 낮추고, 결점 보완 니즈를 충족시키는 '입문용' 제품 전략을 다룹니다.
#결점보완니즈
색조 의향자 68.1%가 단점 보완을 원하며 실용적 목적의 사용을 지향함.
#심리적장벽잔존
비이용자 38.1%가 거부감을 느껴 '그루밍' 관점의 포지셔닝 전환이 시급함.
#정보격차해소
31.0%가 사용법을 몰라 어려움을 겪으므로 쉬운 가이드 제공이 핵심임.
#입문용라인업
자연스러운 커버가 가능한 톤업크림이나 립밤 등 쉬운 제품군이 유망함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
