숏폼 시청의 보편화 대비 저조한 제작 경험률과 세대·성별에 따른 플랫폼 이용 목적의 차이를 분석하여 마케팅 시사점을 도출합니다.
#숏폼소비보편화
응답자 86.3%가 숏폼을 시청하며 일상적인 콘텐츠 소비 양식으로 정착함.
#쇼츠와릴스경합
유튜브 쇼츠(87.6%)와 인스타그램 릴스(59.4%)가 시장을 양분하고 있음.
#창작자간극존재
숏폼 시청은 활발하나 직접 제작 경험은 9.8%로 매우 저조한 수준임.
#시간때우기이용
이용자 54.8%가 특별한 목적 없이 시간 보내기를 위해 플랫폼을 이용함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
