소비자들이 온라인 쇼핑 시 가격(53.0%)과 배송(44.7%)이라는 기본 가치에 더욱 집중하며 '스마트 쇼핑' 경향을 보이고 있습니다. 전 연령대에서 강화된 가격 비교 정보의 영향력과 플랫폼의 대응 방향을 제시합니다.
#가격민감도상승
응답자의 53.0%가 최근 1년 내 가격 중요도가 높아졌다고 응답
#검색행태변화
63.2%의 소비자가 최저가 구매를 위해 적극적인 가격 비교 수행
#의사결정핵심
구매 결정 시 가격 비교 정보가 중요하다고 응답한 비율 50.4%
#배송가치확대
배송 속도(44.7%)와 조건(40.2%)의 중요성이 동반 상승함
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
