편의성과 직접 요리 사이에서 나타나는 청년 1인 가구의 이중적 니즈와 온·오프라인 채널별 구매 패턴을 심층 분석합니다.
#1인가구이중패턴
간편식(70.0%)을 이용하면서도 57.3%가 직접 요리를 병행하는 행태를 보임.
#성별식생활격차
여성이 직접 요리(65.7%)를 더 많이 하며 남성 대비 식사에 정성을 기울임.
#주말브런치부상
주말에는 36.5%가 브런치를 즐기며 새로운 식사 상황이 시장 기회로 부상함.
#편의와정성의공존
빠른 해결 니즈와 직접 요리의 즐거움이 공존하는 복합적인 소비 행태가 뚜렷함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
