소비자는 왜 쿠팡에서는 '즉시 구매'하고, 네이버에서는 '탐색'할까요? 사용자 경험(UX) 관점에서 플랫폼별 이용 동기를 분석하고 서비스 개선점을 도출합니다.
#목적형구매성향
쿠팡은 생필품 중심의 주 1회 이상(51.1%) 방문하는 목적형 쇼핑이 지배적임.
#탐색형여정강점
네이버는 다양한 품목의 검색과 비교가 용이한 UX를 통해 탐색형 쇼핑을 주도함.
#관계형커머스UX
카카오는 선물하기 위주의 이용 패턴(45.9%)을 보이며 특정 목적형 여정 구축.
#이용빈도차이
매주 이용하는 쿠팡과 달리 카카오는 가끔 이용하는 보조적 채널 성격이 강함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
