나이 듦'이 아닌 '활기찬 삶'에 반응하는 5070 세대. 이들의 성장 욕구와 개방성을 자극하는 커뮤니케이션 전략을 제시합니다.
#영시니어인식
시니어 정의를 68.8세로 보는데 자신은 52.2세 같다고 인식해, '노인' 아닌 '성장형 소비자'로 접근해야
#소비주도권보유
금융 80.2%, 온라인쇼핑 67.8%에서 스스로 결정하므로, 가족이 아닌 본인을 직접 타겟팅해야
#성장욕구72%
새로운 배움 의향이 72.8%로 높아, 자기계발과 새 경험을 지원하는 서비스로 소구 가능
#경제력행복조건
소득/재산을 74.5%가 행복 필수요소로 꼽지만 53.8%가 자금 부족해, 소득별 차별화 전략 필요
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
