네이버가 일상 검색을 점유한 가운데, 유튜브·인스타그램·ChatGPT로 분화되는 소비자 검색 목적과 채널별 대응 전략을 분석합니다.
#네이버시장지배력
인지도 86.0%와 이용률 81.6%를 기록하며 국내 검색 시장의 중추적 역할을 함.
#영역별검색점유
쇼핑(83.8%)과 장소(82.8%) 등 라이프스타일 검색에서 네이버의 독주가 지속됨.
#목적별채널분화
단일 엔진 독점에서 지식 습득이나 트렌드 탐색 등 목적에 따른 채널 다변화됨.
#습관적검색이용
이용자들은 익숙함을 이유로 일상적인 검색의 대다수를 네이버에서 수행하는 중임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
