편의점이 대형마트의 침투율을 추월하며 핵심 채널로 부상한 배경과 연령별 이용 행태 차이를 분석합니다.
#채널위상분화
경험률은 편의점(83.1%)이 높으나 주 구매처는 마트(58.3%)가 건재함.
#세대별주력채널
1030 세대의 편의점 선호와 4050 세대의 마트 이용으로 시장이 양분됨.
#구매목적의차이
대량 계획 구매는 마트로, 즉시 소량 구매는 편의점으로 수요가 분산됨.
#리테일경쟁지형
유통 채널 간 침투율 격차가 줄어들며 목적 기반의 선택이 강화되는 추세임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
