온라인이 대체할 수 없는 오프라인만의 가치는 무엇일까요? 단순 판매를 넘어 브랜드 체험, 시연, 커뮤니티 기능을 강화한 미래형 매장 전략을 탐구합니다.
#경험의공간화
매장을 판매처가 아닌 브랜드 체험과 라이프스타일 발견의 거점으로 재정의함.
#고관여제품상담
가전 등 정밀한 정보가 필요한 품목에서 오프라인 직영점의 역할이 지속됨.
#체험형매장확대
직접 시연과 전문가 상담 등 온라인이 줄 수 없는 오프라인 가치를 강화함.
#공간기능의다변
온라인 연계 픽업(BOPIS) 및 커뮤니티 거점 등으로 매장의 기능을 확장함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
