직접 요리를 원하면서도 귀찮아하는 소비자의 이중적인 심리를 파악하고 이를 해결하는 솔루션을 제시합니다.
#정성과편의조화
57.3%가 직접 요리를 고수하며 편리함(70.0% 간편식)과 균형을 맞추는 중임.
#여성요리관여도
여성 이용자의 72.3%가 직접 요리를 적극 수행하며 식생활 만족도를 높임.
#식생활가치관
80.0%가 직접 식료품을 고르는 능동적 태도를 보이며 식사의 질을 중시함.
#심리적만족중심
번거로움은 줄이고 정성은 더하는 방식의 하이브리드 식문화가 주류로 형성됨.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
