개인정보 유출 우려(58.2%)가 AI 가전 대중화의 최대 걸림돌입니다. 투명한 데이터 처리 방침과 보안 기술력이 곧 시장 경쟁력이 됩니다.
#보안불안
소비자 58.2%가 개인정보 유출을 우려하며 AI 가전 구매의 가장 큰 심리적 장벽으로 꼽음
#기술불신
20대의 46.5%가 AI 기술 오류를 불안해하며 타 세대 대비 높은 민감도를 나타냄
#데이터주권
사용자가 직접 데이터 수집 범위를 설정하고 제어할 수 있는 UI/UX 설계에 대한 니즈 증대
#신뢰마케팅
보안 기술력을 투명하게 공개하고 인증받는 것이 제품의 기능적 우위보다 중요한 경쟁력
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
