품질을 중시하는 고연령층과 가격을 중시하는 저연령층을 동시에 공략하기 위한 이원화된 제품 및 마케팅 전략을 조명합니다.
#투트랙상품전략
가성비 대용량(42.7%)과 고품질 소량(34.1%) 구매 니즈가 동시 발생하는 구조임.
#품질신선도중시
여성과 4050 층은 가격 상승 속에서도 식료품 본연의 신선도에 높은 가치 부여.
#구매단위의분화
대량 비축(42.7%)과 즉시 소량 구매가 나뉘어 타겟별 용량 다변화가 요구됨.
#고물가대응전략
가격을 중시하게 된 45.6%의 소비자층을 위한 저가형 라인업 구축이 시급함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
