소득 수준에 따라 차별화되는 여행 경험 니즈를 파악하고, 유럽·미주 등 장거리 노선을 선호하는 고소득층 타겟팅 전략을 다룹니다.
#고소득층여행관
고소득층은 국내외 여행 병행률이 높으며 장거리 프리미엄 상품 시장의 핵심 주체임.
#성별지역선호차
여성은 유명 관광지와 장거리 노선을 선호하여 유럽 및 미주권 기획의 주 타겟이 됨.
#프리미엄시장성
57.6%의 단거리 수요와 별개로 고소득층의 장기 및 고가 여행 수요가 견고하게 존재함.
#세분화소구전략
소득 수준에 따른 숙소 등급과 일정 구성의 차별화된 제안이 브랜드 충성도를 결정함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
