30대·고소득·대도시 거주자는 한국 가전의 가장 강력한 지지층입니다. 스스로 정보를 탐색하고 결정하는 이들의 '자기 주도적' 소비 패턴을 분석했습니다.
#30대핵심타겟
30대 고소득층의 82.9%가 주도적으로 정보를 탐색하며 구매를 확정함.
#고소득층사용률
연 소득 7만 5천 불 이상 그룹에서 한국산 가전 사용 비중이 상대적으로 높음.
#오피니언리더
대도시 거주 30대는 혁신 기술 수용도가 높아 시장의 가늠자 역할을 함.
#프리미엄소비관
타인 추천보다 본인의 안목을 신뢰하는 고관여 고소득 타겟을 집중 공략함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
