쿠팡과 네이버쇼핑의 양강 구도가 공고해지는 가운데, 카카오쇼핑이 구매 경험률 3위(32.5%)로 올라서며 시장 변화를 예고하고 있습니다. G마켓의 이용률 하락 원인과 플랫폼별 생존 전략을 분석합니다.
#양강구도공고
쿠팡(42.9%)과 네이버(31.9%)가 주 이용 플랫폼 시장 장악
#카카오의약진
최근 1개월 구매 경험률 32.5%로 G마켓을 앞지르며 부상
#G마켓의정체
인지도(84.3%) 대비 주 이용률(5.0%)의 현격한 차이 발생
#카테고리확장
카카오쇼핑의 선물하기를 넘어선 일상 쇼핑 확장 잠재력
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
